/
Let’s talk
Insights

Notes from the studio.

Strategy, data and the work in between. Short reads you can use the same week.

Latest

Brand CasesOct. 17, 202610 min read

Everyone says Sézane broke its brand. Look again

A growing, profitable brand tore up its own look in a single weekend. Read the move from the outside in, layer by layer, and a different story appears: Sézane changed nearly everything except what it actually sells.

Read the article

Paxton Studio · Oct. 17, 2026

Your A/B test needs 80,000 visitors per version

Read more

Paxton Studio · Oct. 17, 2026

Jaguar didn't commit suicide. It changed audiences

Read more

Paxton Studio · Oct. 17, 2026

Showing up when people ask ChatGPT instead of Google

Read more

Paxton Studio · Oct. 17, 2026

Before your rebrand, list who will feel robbed by it: the Cracker Barrel case

Read more
01Brand CasesEveryone says Sézane broke its brand. Look againOct. 17, 202602GrowthYour A/B test needs 80,000 visitors per versionOct. 17, 202603Brand CasesJaguar didn't commit suicide. It changed audiencesOct. 17, 202604Content & SearchShowing up when people ask ChatGPT instead of GoogleOct. 17, 202605Brand CasesBefore your rebrand, list who will feel robbed by it: the Cracker Barrel caseOct. 17, 2026

Nothing here yet. Give it a month.

Newsletter

One email a month. Only when we have something worth saying.

You're in. See you next month.

Tell us where you're stuck.

We'll tell you honestly if we can help.

Say hi[email protected]

Strategy served fresh.

Open Monday to Friday, 7am to 9pm New York time. Thinking about your funnel on weekends anyway.

One email a month. Only when we have something worth saying.

Based between Europe and the Americas. On New York time.© 2026 Paxton Studio · Legal notice

Got a project in mind? Drop me a line.

Write me