Funnel and journey
Every step from first visit to signed client, mapped, measured and fixed.
Growth came from a few things that worked. Paxton Studio turns them into a system: a clear funnel, the right channels, and data you can trust, so the next stage doesn't depend on luck.
Marina replies personally. No sales team, no obligation.
Trusted by teams at Okta, Deel, Kaseya, Valtech Health, Audio Pour Tous and Nowa. Most clients stay for years.






What worked by instinct now needs to work on purpose. That means knowing where clients really come from, which steps lose them, and where the next euro or dollar does the most.
Every step from first visit to signed client, mapped, measured and fixed.
Events, consent and attribution set up properly, and a dashboard the team actually reads.
Double down on what works, test the next channel, stop what doesn't.
Follow-ups that turn interest into meetings and clients, without manual chasing.
Your site, funnel, team and numbers. We find what's actually holding growth back.
We pick what matters most and ship it, carefully.
We see what happened, keep what works, and go again.
Direction set for the quarter, progress every week:
One decision, one change, one number.
Small, measured moves compound faster than a big relaunch every six months.
As soon as you can't say which channel brought your last ten clients, or growth depends on one person or one channel. That's the moment to put a funnel, tracking and a rhythm in place.
Not always. Many growing companies need senior direction and execution before they need a full-time leader. A fractional CMO covers that, and sets things up for a future hire.
Yes. We join your tools and rituals, and work with your in-house team, freelancers and agencies on one line.
It depends on what you need. Most clients commit to a set number of hours each month, and the hourly rate goes down as the volume goes up. Extra hours are billed at a rate agreed upfront. A fixed monthly fee is also possible. Engagements usually start at 10 hours a month, and you get a written proposal with the numbers before anything starts.
Marina sets the strategy and leads the work herself. When execution needs specialist hands, she brings in people she has worked with and vouches for. You keep one point of contact and one line.
We take on a small number of clients, on purpose, so each one gets real bandwidth and fast replies.
Nothing is locked: files, accounts, code and data are yours from day one. The scope adjusts as your priorities move, as set in the contract.
Tell us what's working and what's stuck. We'll tell you honestly if we can help.
Marina replies personally. No sales team, no obligation.