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All workCase 03 / 05

Legacy

A private network for people building what's next.

Sector
Community · Private network for builders
Stage
Growing
What we did
Strategy3Brand8Web & product7Content3Acquisition3Data3
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legacy · homepage
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01The client

Legacy is a private social network for founders, operators, creative builders and investors. It helps founders meet the people who understand the work, and know how to move it forward.

02What we did
Strategy
Marketing strategyPositioning & messagingGo-to-market
03
Brand
NamingBrand identity and logoBrand directionIdentity & symbolBrand platform & tone of voiceBrand patternsImagery directionMotion system
08
Web & product
Design systemWebsiteUX & UI designProduct & app UXMember appPatient experienceMockups & prototypes
07
Content
CopywritingContent strategySocial media
03
Acquisition
SEOAEO & GEOPaid social
03
Data
Tracking setupDashboardsCRM & automation
03
Better introductions start with context
03On mobile

01 / 03

03Design system

Light replaces colour.

Ink#0E0E0E
Ink surface#171717
Ink raised#222222
Grey#525252
Grey#949494
Grey#D4D4D4
Paper#F0F0F0
White#FDFDFD
Typeface

Aa

Inter Tight · Inter · Geist Mono

Two tones, never italic.

Next projectTEN ClubLaunching · Wellness, in good company.

Tell us where you're stuck.

We'll tell you honestly if we can help.

Say hi[email protected]

Strategy served fresh.

Open Monday to Friday, 7am to 9pm New York time. Thinking about your funnel on weekends anyway.

One email a month. Only when we have something worth saying.

You're in. See you next month.

Based between Europe and the Americas. On New York time.© 2026 Paxton Studio · Legal notice · Media kit

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