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017 services
Strategy
Where to go, what to do first, and what can wait.
1.1Marketing strategyA clear direction for the next quarter, with priorities in order
1.2Positioning & messagingWho you’re for, what you say, and how you say it
1.3Go-to-marketThe plan to launch an offer, a product or a new market
1.4Customer journey & funnelEvery step from first visit to signed client, mapped and fixed
1.5Acquisition planThe right channels for your stage, with budget and timing
1.6Measurement planWhat to track, why, and how to read it
1.7RoadmapWhat gets done, in which order, week by week
026 services
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Brand & identity
A brand people recognise, and a system your team can actually use.
2.1NamingA name, checked and ready to use, with the reasoning behind it
2.2Brand identityLogo, colours, typography, imagery
2.3Brand platform & tone of voiceWhat the brand stands for, and how it speaks
2.4Design systemTokens, components and rules, ready for design and code
2.5Brand contentVisuals for social, decks, documents, events
2.6InfographicsComplex ideas turned into clear visuals
036 services
Web & product
Sites and products that look right and do their job.
3.1UX & UI designPages and screens designed around what your users need to do
3.2Mockups & prototypesClickable prototypes to test before building
3.3Website developmentFast, maintainable sites (Framer or custom code)
3.4Landing pagesPages built for one goal: campaigns, launches, sign-ups
3.5Product & app UXJourneys, flows and screens for apps and platforms
3.6Conversion optimisationSmall changes, tested, that make it easier to say yes
045 services
Content
Words and visuals that say the right thing, to the right people.
4.1CopywritingWebsite, ads, emails, decks: clear words that make people act
4.2Content strategyTopics, formats and an editorial calendar tied to your goals
4.3Articles & guidesLong-form content written for readers first, search engines second
4.4Social mediaCreative direction, formats and posts for Instagram and LinkedIn
4.5Email & newslettersSequences and newsletters people actually open
055 services
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Acquisition & visibility
Getting found by the right people, wherever they look.
5.1SEOTechnical fixes, content and structure to rank on what matters
5.2AEO & GEOVisibility in AI answers (ChatGPT, Perplexity, Google AI Overviews)
5.3SEAGoogle Ads campaigns, built and managed
5.4Paid socialMeta and LinkedIn campaigns: audiences, creatives, testing
5.5Lead nurturingFollow-up sequences that turn interest into meetings
065 services
Data & operations
Knowing what works, and making the boring parts run on their own.
6.1Tracking setupGA4, Tag Manager, pixels and consent, set up properly
6.2DashboardsOne place to read what matters, without digging
6.3AttributionKnowing which channel brought which client
6.4CRM & automationPipelines, workflows and automations (Airtable, HubSpot and more)
6.5AuditsA clear diagnostic of your site, funnel, tracking or ads, with what to fix first
Tools
Our toolbox.
The tools we use every day. And anything else your team already runs on.
Design & build
FigmaAdobe Creative CloudCanvaFramerGitHubVercelWebflowFigmaAdobe Creative CloudCanvaFramerGitHubVercelWebflowFigmaAdobe Creative CloudCanvaFramerGitHubVercelWebflowFigmaAdobe Creative CloudCanvaFramerGitHubVercelWebflowFigmaAdobe Creative CloudCanvaFramerGitHubVercelWebflowFigmaAdobe Creative CloudCanvaFramerGitHubVercelWebflow
Data & ads
Google AnalyticsGoogle Tag ManagerGoogle Search ConsolePostHogSemrushGoogle AdsMeta AdsTikTok AdsLinkedIn AdsGoogle AnalyticsGoogle Tag ManagerGoogle Search ConsolePostHogSemrushGoogle AdsMeta AdsTikTok AdsLinkedIn AdsGoogle AnalyticsGoogle Tag ManagerGoogle Search ConsolePostHogSemrushGoogle AdsMeta AdsTikTok AdsLinkedIn AdsGoogle AnalyticsGoogle Tag ManagerGoogle Search ConsolePostHogSemrushGoogle AdsMeta AdsTikTok AdsLinkedIn AdsGoogle AnalyticsGoogle Tag ManagerGoogle Search ConsolePostHogSemrushGoogle AdsMeta AdsTikTok AdsLinkedIn AdsGoogle AnalyticsGoogle Tag ManagerGoogle Search ConsolePostHogSemrushGoogle AdsMeta AdsTikTok AdsLinkedIn Ads
Workflow & CRM
NotionSlackAirtableHubSpotBrevoMailchimpZapierMakeTallyAxeptioLoomNotionSlackAirtableHubSpotBrevoMailchimpZapierMakeTallyAxeptioLoomNotionSlackAirtableHubSpotBrevoMailchimpZapierMakeTallyAxeptioLoomNotionSlackAirtableHubSpotBrevoMailchimpZapierMakeTallyAxeptioLoomNotionSlackAirtableHubSpotBrevoMailchimpZapierMakeTallyAxeptioLoomNotionSlackAirtableHubSpotBrevoMailchimpZapierMakeTallyAxeptioLoom
AI
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And
+ yours
No surprises
Flexible, and clear from day one.
Flexible by design.
Flexible by design.
Hand us one piece or the whole loop. The scope grows or shrinks with what you need.
One person in charge.
One person in charge.
Marina runs every project. When the work calls for it, she calls in the A-team. She still manages everything, and stays your single point of contact.
Adjusted together.
Adjusted together.
Priorities move. When they do, we review the scope with you, right away.
Yours to keep.
Yours to keep.
Files, accounts, code and data belong to you.
Third-party costs, kept separate.
Third-party costs, kept separate.
Ad budgets, tools, fonts, photos and hosting are paid directly by you, at cost.
Not sure what you need?
That’s okay, you don’t have to. Just tell us what your goals are, and we’ll tell you which pieces matter.
Got a project in mind? Drop me a line.
Write me