PromiseChecked
What you promise
To whom
How you say it
Positioning and offer
What you promise, to whom, and how you say it, in a market where every word is checked.
Healthcare
Marketing for health brands, done with care.
Paxton Studio sets the marketing strategy for health companies and builds what it calls for: positioning, website, tracking, paid acquisition, CRM and content. From fertility care and hearing care to software for medical practices.
Marina replies personally. No sales team, no obligation.
Trusted by teams at Okta, Deel, Kaseya, Valtech Health, Audio Pour Tous and Nowa. Most clients stay for years.
The work
Health brands we've worked with.
01What we do in healthcare
What does marketing look like in healthcare?
Health marketing runs on trust. People compare carefully, ask around, and come back several times before they book. So the work is a clear promise, a journey that answers every question, and data you can trust, without exposing anyone's health information.
SearchPageFormBooked
Patient and client journeys
From first search to booked appointment: pages, forms, follow-ups and reminders.
Consent
Form sent
Appointment booked
Tracking that respects privacy
Consent set up properly, and conversion events that describe a step, never a condition.
SEOGoogleMetaCRM
Bookings↗
Acquisition and nurturing
SEO, Google and Meta campaigns, CRM and email, tied to real bookings.
Patient and client journeys
- First search
- Pages
- Forms
- Booked appointment
fertility clinic near me
Positioning and offer
Say hi →Form
SendBooked appointment
Booked
From first search to booked appointment: pages, forms, follow-ups and reminders.
02What's different in health
What changes when the client is a patient?
Three things shape every decision.
Ad platforms restrict how you target and what you can say.
Form sent·
Health data stays out of ad tools and analytics events.
Reassure
Discount · Hard pushSell
And the tone has to reassure before it sells, because a discount or a hard push reads as a red flag.
04How it works
How does it work, week to week?
01Diagnose.
02Decide & build.
03Read & iterate.
Your site, funnel, team and numbers. We find what's actually holding growth back.
We pick what matters most and ship it, carefully.
We see what happened, keep what works, and go again.
Direction, set for the quarter. Progress, every week:
One decision, one change, one number.
Most health clients work with us as their fractional CMO.FAQ
Healthcare questions, straight answers.
Yes. We’ve worked with fertility care, hearing care and software for medical practices, in Europe and the US. We work within your rules and with your compliance or legal team when there is one.
We keep it out of ad platforms and analytics events. Conversion events describe a step, such as a form sent or an appointment booked, never a condition or a health answer. Consent is set up properly before any tag fires.
Yes. Nowa reaches patients, Nowa Desk sells to fertility clinics, and Audio Pour Tous runs a network of 44 centres. Each audience gets its own message, journey and channels.
We write ads that describe the service, never the person’s condition, and we lean on search, SEO and content where intent is already there.
Yes, it’s how most of our engagements run: a senior marketing lead inside your team, who also does the work.
Yes. Health is where we work every day: fertility care with Nowa, hearing care with Audio Pour Tous, software for medical practices with Orion. Claims, patient data and regulated wording are part of the brief from day one.
It depends on what you need. Most clients commit to a set number of hours each month, and the hourly rate goes down as the volume goes up. Extra hours are billed at a rate agreed upfront. A fixed monthly fee is also possible. Engagements usually start at 10 hours a month, and you get a written proposal with the numbers before anything starts.
Marina sets the strategy and leads the work herself. When execution needs specialist hands, she brings in people she has worked with and vouches for. You keep one point of contact and one line.
We take on a small number of clients, on purpose, so each one gets real bandwidth and fast replies.
Nothing is locked: files, accounts, code and data are yours from day one. The scope adjusts as your priorities move, as set in the contract.
Let's talk
Buildinga health brand?
Tell us where you are and what's stuck. We'll tell you honestly if we can help.
Marina replies personally. No sales team, no obligation.
