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All workCase 04 / 04

Miloop

Email, meetings and follow-ups, in one calm workspace.

Sector: Software · AI-assisted email for professionals
Stage: Launching
What we did: BrandDesign systemWeb

miloop · homepage

Live prototype · hover to scroll

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01The client

Miloop is a desktop email client with AI assistance. It helps professionals see what deserves their attention, find the context of a conversation and prepare the next useful step, while they stay in charge of every reply.

02What we did

Hover a line to peek.

01Brand identity and logoBrand
02Design systemBrand · Web
03WebsiteWeb
04Motion systemBrand · Web
05AI suggestion layerProduct · Web
06Imagery directionBrand

A professional working on a laptop at her desk

03On mobile

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04Design system

Pastel pillars, black type. One yellow, used with care.

Miloop yellow#EEF773

On yellow#102B03

Paper#FEFDFB

Sand#F4F3F0

Inbox blue#D7EBFE

Replies orange#FCC9AB

Meetings pink#F8B9E4

AI layer#E9E4FF

Typeface

Aa

Figtree · 400 and 500

One sans for everything, in fine weights. No serif, no italic. Space Mono for small labels.

Components · animated icons, live

Living icon · loop trace · shine

The app icon, alive: the loop breathes, a light runs through it

Real people, always paired with the product

AI drafts stay a suggestion until you approve them

Pillar sections that stack as you scroll

Product overview · four pillars, one workspace

Next projectNowa DeskLaunching · Same care, different problem.

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We'll tell you honestly if we can help.

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