The AI Visibility Framework
Eight checks that shape whether AI answers cite your page, or someone else’s. For Google AI Overviews, AI Mode, ChatGPT, Perplexity and Gemini.
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By Marina Comisi, founder of Paxton Studio · October 2026of ChatGPT citations point to the first 30% of the page they come from.
Kevin Indig, Growth Memo · 18,012 citations · Feb. 2026
That’s lever 1. There are seven more.
Eight checks. One scorecard.
Eight levers, ordered by impact and by how much control you have over them
Three before-and-after rewrites you can copy
A scorecard to grade your ten most important pages in under an hour
A tracking method, with 20 prompt templates and a tracker template
- 01Before you start
- 02Is this for you?
- 03How an AI answer picks its sources
- 04The eight levers
- 05Three rewrites, before and after
- 06We ran it on ourselves
- 07The scorecard
- 08The order we’d work in
- 09What to track
- 10Glossary, prompts and tracker
Is this guide for you?
The guide pays off when your buyers ask ChatGPT or Google before they talk to you. If a point on the right sounds like you, sort that out first: it will bring more than the guide.
✓Read it now if
!Fix this first if
Not sure? Ask ChatGPT and Perplexity five questions your buyers ask. If competitors show up and you don’t, this guide is for you. It takes 30 minutes.
Be the paragraph that gets cited.
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